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Beauty Profi

Project Summary

Beauty Profi – a cosmetics company located in Bulgaria. Main goal was to create an online store with a stunning design focused on both retail and business clients.

Client Information

Beauty Profi – a cosmetics company in Bulgaria selling korean and swedish cosmetics with over 700 clients.

Project Highlights

Client name

Beauty Profi

Industry

Cosmetics

Project Type

Online store

Project Duration

2 1/2 months

Services Provided

Web design & development

SEO

Product upload

Image optimisation

Client's objectives

Client wanted a beautiful design presenting the 9 cosmetic brands they sell, she also wanted advanced product filters that work fast and make it easy for the users to find products.

Our Approach

The client already had a website with a great design. The problem was the shopping experience of the users and the loading time of the website

Design Process

The design changes here were very little as the client loved their initial look of the website. Instead, we focused on the usability of the website and making it easier for customers to find the products they need.

Development Process

We created a staging version of the website where we got rid of all the unnecessary plugins, rebuilt the pages using the Elementor builder so they are lighter (previous was WP Bakery) and optimised the images. After that we started working on the header – main goal was to optimise the space used and create a nice and functional mega menu leading to the product categories. Additionally we added 2 product sliders and a button leading to a form on the website. After that we made sure that everything works and finally we published the staging version, replacing the old site.

Technologies Used

WordPress

WooCommerce

CSS & JS

PHP

Key Features

Custom checkout process

A multi-step checkout process that supports dynamic offers based on cart value, items in the car, etc.

Instant product filtering

Instant product filtering in an off-canvas menu in the header. Extremely useful if a user is looking for a particular product.

Dynamic offers

Dynamic offers based on cart conditions. This allows for better offer placing leading to a higher conversion rate.

Two levels of pricing - retail and wholesale

A wholesale module integration that allows using wholesale pricing as well as deep discount customisation.

Results

Same look with a lot more product searching and filtering functionalities!

Special integrations

Product filtering

Custom product filter functionality that does not pull data from the database and makes search query results appear instantly.

Google reCAPTCHA v3

Installing Google reCAPTCHA v3 prevents many incoming spam emails.

Client's Feedback

Katerina Mechkova

We strongly recommend to our friends, clients, and partners Denitsa and Simeon from Simplifix Studio: creative and very hard working, extremely precise with a ton of ideas. These are young people, that create designs and visions, that you haven’t even dreamed of!

Be the next satisfied client!

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